7 Google Account Search Console & Analytics

In order to start getting statistical information on your WordPress website you can connect it to 2 of Google’s systems:
Search Console (formerly known as Webmaster Tools) – which will show you how people see your site on the search results,
and Analytics – which shows you how people are behaving INSIDE your site.

In this video I’ll show you how to open a Google account if you don’t already have one, how to set up Search Console and Analytics
and finally how to connect them to your WP site.

Be sure to check the resources underneath the video for more info…

(*) If you already have a Google account, skip the first part and jump straight to part II (unless you want to create a new account for your business).

 

Part I – Creating An Account With Google

  1. Go to https://www.google.com (if you get a country specific site such as “.co.uk” or “.co.il” – you can click the Use Google.com link at the bottom, although a Google account created through one of their websites will work in all of them).
  2. If you see a small circle at the top right corner with either an image or initials, click it and the click Sign Out.
  3. Click the Sign in link at the top right corner
  4. Fill in your details, choose your gmail account name and submit the form
  5. If asked for a phone number for validation, give one that has SMS capabilities to receive the code through and fill in the validation code

You’re done.

You now have a Google account and a Gmail inbox.

Part II – Analytics

  1. Go to https://www.google.com/analytics/
  2. Click SIGN IN at the top and select Analytics
  3. Agree to open an account (you will be asked to log in to your Google account again)
  4. Enter your website name and URL data and agree to the terms

You’re done.

Your Google account now includes an Analytics account that will enable you to gather and view statistics on your website (we’ll connect the two together in a moment).

Part III – Connecting Your Website With Google Analytics

  1. Go to your website admin area (for me this is http://www.bizimagewebsite.com/wp-admin/ – use your own domain to log into yours)
  2. Click on Insights on the left
  3. Click the link at the top that says Please configure your Google Analytics settings
  4. Allow Insights to access your Google account and copy the authentication code to the highlighted area

Part IV – Search Console

  1. Go to https://www.google.com/webmasters/
  2. Click SIGN IN at the top
  3. Agree to open an account (you will be asked to log in to your Google account again)
  4. Fill in the URL address of your website in the ADD A PROPERTY form
  5. Click the Alternate Methods and choose Google Analytics (after all you just installed and authenticated Analytics) and click Verify.

You’re done.

Your Google account now includes a Search Console account that will enable you to gather and view information about your website from Google’s point of view, such as search terms that led to your website, errors, Google penalties and more (we’ll connect the two together in a moment).

Part V – Connecting Your Website With Search Console

  1. In your WP admin area go to Yoast WordPress SEO (SEO on the left)
  2. Click Search Console and verify your account (the same method as with the Analytics)

Now your website will receive information directly from Google about its performance in search and relevant errors.